Our purpose is to help athletes achieve measurable improvements in health and athletic performance

FYTT is a technology company that builds strength & conditioning software. Coaches at all levels use our platform to deliver individualized training to their athletes.


Our purpose as a company—the reason we exist in the first place—is to help individual athletes. We want to enable people to become their best selves.

But we don't believe in soft, vague definitions of victory like "being healthy" or "being strong." We promote the establishment of reliable, objective measurements of health and fitness, as well as the design of programs that lead to improvement based on those measurements. Because if you don't measure it, you won't improve it.

To that end, we analyze data and build tools to help athletes follow individualized programs that lead to objective improvements toward their goals.

Our passion is human performance. Our motivation is the betterment of self. Our vision is for every person to follow the path that maximizes their potential and exploits their unique characteristics.


What we hope to accomplish

Harness the power of data to improve the design and delivery of individualized exercise programs

Scientific research often uses statistics to find correlations and draw conclusions based on “averages” and “statistical significance.” However, in many cases, individual responses to diet and exercise can vary dramatically, which is not captured by averages.

Our goal is to identify and codify individual factors that are likely to lead to variation in exercise response. Instead of relying on traditional statistical analysis, our approach utilizes machine learning and advanced data analysis techniques to formulate individualized recommendations.

Deliver individualized, evidence-based fitness programs that lead to measurable improvements on a large scale

Professionals who are responsible for large numbers of athletes face a critical problem: they cannot easily provide personalized training that takes into account individual circumstances and characteristics to produce the most optimal outcome for each athlete.

We strive to provide tools that enable the delivery of personally optimized fitness routines at scale. Instead of following generic exercise routines, we want every athlete in an organization to follow a personally optimized program.

Drive the industry forward and make significant contributions to the strength & conditioning profession

We aim to be the most trustworthy and authoritative source in the world on the topic of individualized strength and conditioning. We don't jump on the latest trends or merely copy what others are doing. We pioneer innovative approaches to fitness and athletic performance.

We are a thought leader that provides honest, authentic leadership. Our unique capabilities enable us to provide insight that no one else has the ability or the authority to produce. And we help athletes in ways that no one else can.